FOR IMMEDIATE RELEASE
Gateway to Build Out Branded Product Line With High-Value Handhelds
Devices to Launch in Third Quarter and Run on Microsoft Windows Mobile 2003 Software for Pocket PCs
POWAY, Calif., June 23, 2003 - Expanding its business products line that already includes ultra-dense servers, DLP projectors, plasma displays and award-winning PCs, Gateway, Inc. today announced that its branded PDA products will launch during the third quarter of this year.
Gateway's first PDA offering will be a feature-rich, sleek handheld utilizing Microsoft Windows Mobile 2003 Software for Pocket PCs. The company, which is unveiling this year more than 50 new products across 15 consumer electronics and business categories, will fill out its PDA line in future months with a value-priced offering as well as other handheld products.
Geared primarily for business professionals, the Gateway® PDA will be included in bundled mobility solutions for small- and medium-sized businesses, corporations, schools and government agencies. Gateway's current mobile product line includes tablet PCs, thin-and-light notebooks and high-performance desktop replacement models.
"Gateway's new PDAs will be ideal for on-the-go professionals and tech-savvy consumers," said Mike Stinson, Gateway's vice president of mobile products. "With Gateway's many channels - from the Web to our nationwide network of Gateway® stores - we'll be able to reach customers in unique ways and bundle handhelds with other Gateway products to create mobility solutions."
"We are delighted that Gateway is supporting Windows Mobile 2003 Software for Pocket PCs," said Juha Christensen, corporate vice president of the Mobile Devices Division at Microsoft Corp. "Gateway's commitment to meeting the needs of its customers is evident in its decision to deliver PDAs based on Windows Mobile 2003 software, which provides a great experience for wireless connectivity, messaging and all the features people expect from a technology-leading PDA."
Gateway's entry into the handheld market is the latest effort from the company as it transforms itself from a traditional PC maker to a branded integrator of technology solutions.As a branded integrator, Gateway will launch an array of branded products across a host of new categories for the balance of the year, and will integrate those products into customized solutions for its consumer and business customers. For more information, visit http://www.gateway.com/about/ir/pdf/gtw_webcast_01a_035.pdf.
About Gateway. Since its founding in 1985, Gateway (NYSE: GTW) has been a technology and direct-marketing pioneer, using its call centers, web site and retail network to build direct customer relationships. As it transforms itself from being a leading PC company into a branded integrator of personalized technology solutions, the company's line of Gateway-branded products is expanding to include digital TVs, DLP projectors, tablet PCs and systems and networking products and services. Gateway is America's second most admired computer company, according to Fortune magazine(1), and its products and services received more than 125 awards and honors last year. For more information, visit www.gateway.com.
(1) Source: Fortune magazine, March 3, 2003 issue
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